Advert Anonymous

WOW!!! This is just awful - these are supposed to bring joy according to the tag line. The problem is when in you make one of the most iconic adverts of all time, the gorilla ad set the bar too high. You cannot follow this up with a bunch of cars driving around an airport, then two brats raising eyebrows. Fallon are a great creative agency but after such an amazing advert with the Gorilla ad you have to be on the top of your game to keep that kind of quality up for a whole series of ads. Perhaps sticking with the animal theme would have been wiser, animals doing amazing things would have brought more smiles to people and help relate back to the original iconic ad.
Ideas that come to me now that would tie in with the animal theme are as follows.

1) A giraffe. Start on a close up on the eyes which slowly pulls out to see a giraffe wearing a helmet and sat in a race car with it's limbs poking out. Racing lewis hamitlon or in the desert breaking the sound barrier. Or driving a delorean before reaching 88 and travelling through time - we see the Giraffe's life in fast forward before returning to present day in the desert. To the music from this video



2) A lion. Close up on the lions eyes. Slowly pulling out to reveal the Lion stood in the doorway of an airplane high up about to sky dive. The lion jumps and starts to perform a series of skydiving stunts. With this music to accompany it. The Lion to jump from the plane on 16 secs.



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